NEWS

Small business marketing consultancy in Melbourne explains why you need to consider SEO for your website

Our small business marketing consultants in Melbourne knowe that there are many small businesses who build a brand new website, make it live and then finally wonder how they will actually get the visitors in.

The best way to generate traffic to your website is through the use of Search Engine Optimisation, or SEO. This is the process of getting your website to rank highly on search engines such as Google, through excellent content, integrated with specific keywords. Because your site structure is such an important SEO factor, it is definitely best to have your SEO plan figured out well before your site is launched.

Our small business marketing consultants in Melbourne explain that when planning your website, the most important thing to consider when it comes to Search Engine Optimisation, is the use of effective “keywords”. These are words and phrases that internet users type into search boxes of search engines to find what they are looking for. You can include keywords and phrases throughout your website, including blogs and other articles.

Once you have an idea of your keywords and phrases, you will need a site plan. Create a plan where you dedicate a web page specifically dedicated to each of the keywords you’re targeting. Search engines tend to look at particular parts of your webpage to work out what the main topic of the page is.

When it comes to building your website, our experienced team of small business web designers believe that is simply more time and cost effective to plan it with SEO in mind. Remember SEO is what will ultimately drive profitable traffic to your website, and in the end, there is no point having an amazing looking website, if nobody is going to look at it.

For further advice on designing your website to include highly effective Search Engine Optimisation, get in contact with our small business marketing consultants in Melbourne today.