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Small business marketing consultants in Perth share 5 secrets to driving epic traffic to your website via influencer marketing

Here our small business marketing consultants in Perth share 5 secrets to driving epic traffic to your website via influencer marketing.

The aim is not to increase clicks, but rather getting the traffic that actually convert.

Here are 5 key influencer marketing points to help you drive consistent traffic to your website:

Content is key

Good influencers can consistently produce high-quality, engaging content that their audience devours. Help your influencers to create fabulous content. Support them and provide the resources they need to communicate your message. A picture is worth a thousand words, so never underestimate the power of good imagery and engaging content.

Offer incentives

Provide an irresistible incentive that new visitors and customers cannot ignore, whether that is free shipping, a 2-for-the-price-of-1 promotion, a discount code or a gift voucher. Create a unique offering and ask your influencers to feature it on their platforms to encourage their audience to check it out and make a purchase with the incentivised offering.

Affiliate marketing

By providing an incentive for the influencer, you can potentially produce a huge ROI when it comes to driving traffic that converts. Affiliate marketing is a collaborative arrangement between a business and an influencer, where both benefit from new sales generated from the partnership. The business obviously makes a sale and a new customer (who they can then convert into a lifelong customer), while the influencer receives a commission for attracting the customer.

To find out more about creating a professional marketing strategy for your small business, contact our team of small business marketing consultants in Perth today.