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The importance of databases, explained by our marketing consultants in Sydney

Databases are used by our marketing consultants in Sydney to interact with past, present and potential customers in a specific marketing channel. The benefits of a database is that they can be used to maintain valued relationships through the use of electronic networking tools, such as emailing, to provide loyal customers with information and provide incentives to continue purchasing a specific product or service.

One way in which clients of our small business marketing consultants in Sydney establish their database is by generating sales leads by advertising their products or offers. A simple ‘add your email here’ on the advertisement is how businesses generate their databases.

Deciding which customers should receive a particular offer is also possible through databases. By collecting the profile of an ideal customer and searching a database for this type of consumer allows our marketing consultancy in Sydney to direct its sales promotions more efficiently and effectively.

Most importantly, databases can be used for reactivating customers and making them purchase new upgrades, replacements or complementary products, in order to create a loyal customer base.

For more information regarding the importance of databases, please contact our marketing consultants in Sydney today.