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Small business marketing consultants in Perth explain why you should sponsor locally

Here at Little Marketing, our team of small business marketing consultants in Perth recommend Local Sponsorship as part of any small business marketing plan.

By sposoring a local team or event, your small business has the opportunity to create good publicity and create valuable goodwill. Sure sponsorship is often considered the domain of big business, but there are so many wonderful opportunities for small firms that will not break the bank.

Our team of small business consultants in Perth recommend sponsoring a local sports team, art exhibition, school project or even such things as recycling initiatives. While the return on investment may not translate directly into dollars, there are so many benefits to be had for the sponsor including brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill.

Sponsorship can generate substantial publicity for a relatively small investment using the strength, funds and audiences of two organisations to develop your product and build your brand awareness.

For example, when a small business sponsors a local sports team, there are excellent networking opportunities to be had at games with opportunities to showcase your products or services at awards nights and functions. Your brand will also achieve visual awareness when printed on team sports kit and build a feel-good factor thanks to it’s association with a local club.

Sponsorship is a long-term relationship. If you need assistance building your marketing plan contact our team of small business marketing consultants in Perth today.