NEWS

Small business marketing consultancy in Perth explain the importance of customer satisfaction

You should never ignore the importance of customer satisfaction. There are dozens of factors contributing to the success (or failure) of a business and customer satisfaction is one of them. It’s important to track this factor and work on improving it in order to create loyal customers who have the potential for brand ambassadorship.

Put simply, our small business marketing consultants in Perth explain that if you don’t care about customers satisfaction, you can't really expect them to care about your services or products. 

A high-standard of customer service can win your clients’ hearts and make you recognisable within your target group. It's vital to keep an eye on a quality of customer service you provide through all platforms, from social media reviews to online surveys.

A loyal customer is a treasure to hold onto. It can be more difficult to keep your existing loyal clients as opposed to gaining a few new ones, so it's vital to organise your customer service processes and look after them.

Clients can easily switch their love of brands and very often it can come down to customer experience. According to recent marketing research, it can take up to 12 positive experiences to make up for one bad one. Always do your best to get it right the first time.

You can’t gain customers’ satisfaction forever, you need to look after them all the time. Try to talk with them, instead of to them. Ask questions, offer constant support, send personalised messages or offers. Take care of your clients’ needs and you’ll be rewarded with their gratitude and loyalty.

The importance of customer satisfaction should never be neglected and it should be considered while planning your marketing and positioning campaigns. 

To find out more about creating the ultimate customer experience for your small business, contact our team of small business marketing consultants in Perth today.