Small business marketing consultants in Perth explain brand awareness and why it matters for your small business
No matter how much you spend on marketing and advertising your business, you won’t get too far if you don’t have a solid brand.
Encompassing your company name, logo, offerings and content, your brand offers an experience for your audience and customers. It is the aspect of businesses that consumers come to trust and has the potential to place your businesses its competitors.
Yet simply having a brand is not enough. It’s important to be consistently building that brand and strengthening its associations in the minds of your target audience.
Brand awareness is the extent to which a brand is recognised by potential customers and correctly associated with a particular product or service. Brand awareness is important because it helps businesses to stand out above their competition, build an audience more effectively, and generate more leads.
A higher level of brand awareness typically equates to higher sales and also serves as an economic moat that prevents competitors from gaining more market share.
Brand awareness is an ongoing effort for all small businesses. If you need help with your branding, contact our small business marketing consultancy in Perth today.
Be sure to tune in next week when our small business marketing consultants in Perth explain how to build brand awareness.