As small business marketing consultants in Brisbane explain that live streaming can be a wonderful way to provide exciting, transparent and interesting content.
Over the last 12 months, video is key in driving ad revenue and growth across social media platforms. In 2016, Mark Zuckerberg even stressed the importance of video, saying that we are living in a world where video is first!
Social media users no longer being content with being first to receive information, they actually want it as it happens! Therefore the real value for brands with live streaming is in the instant interaction between brand and consumer.
Our small business marketing consultants explain that this provides invaluable audience insights with the added bonus of targeting a young, mobile-centric demographic that would otherwise be difficult to capture through say, television or radio.
What streaming video does best, is it allow brands to drop the corporate veil, connecting human-to-human. It lets users participate in brand storytelling, enriching the customer experience.
As a business, our small business marketing consultants explain that you should not underestimate the importance of the interaction element of live streaming.
Our marketing consultants for small business Brisbane all agree that now is the time for businesses to increase brand engagement by going live.