Here at Little Marketing, our small business marketing consultants in Melbourne explain that trying to figure out how hashtags work can be rather difficult, however the hashtags are one of the easiest-to-use organisational elements available on Instagram and Twitter.

Our marketing experts use numerous hashtags on all of our client’s Instagram posts and Twitter posts. We do this as a way of grouping them with other posts of the same theme, as well as for, let’s be honest, the extra likes that unfailingly accompany heavy hashtag use.

When applying hashtags our small business marketing consultants stick to the following rules:

• Don't spam with hashtags don't over-tag a single tweet.
• Use hashtags only on tweets relevant to the topic.
• Don't string too many words together with a single hashtag.
• If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.

To gain more exposure for your social media posts, contact our small business marketing consultants in Melbourne today.