One of the most powerful tools available to small businesses is email marketing. Our marketing consultants in Sydney are a big fan of email marketing as it is cost effective, provides predictable results and allows you to build a network that you own.
Email marketing puts you in control of who you want to see your content and what you want to show your target market. In order to make your emailing network a valuable asset, our small business marketing consultants in Sydney recommend that you build your own database. It is best to start off by asking your existing clients for their email address, followed up by asking them if you can contact them with newsletters, special offers and announcements on a weekly to fortnightly basis.
It is also important to have an email sign up box on your website. A piece of marketing advice for small business in Sydney is that if you are asking people to subscribe, make sure they receive something in return. This could be as simple as a discount code, a free video tutorial or an E-book, depending on what type of business you are. Once they subscribe, don’t forget to ask your contacts to forward your emails to their friends and family.
To find out more marketing information for your small business, please contact our marketing consultants in Sydney today.