Small business marketing consultants in Brisbane with marketing tips to increase sales

Our small business marketing consultants in Brisbane know that many small businesses owners are so involved in the day to day running of their business, they can often lose focus in regards to their marketing strategies.

This can spell disaster for future sales and growth, so here our Brisbane marketing consultants share 5 ideas to help you maximise profits and increase sales:


Many retailers have a go at sending out marketing material such as a post-card or email and are disappointed by the results, never to market with direct-mail tools again. Our small business consultants Melbourne explain that this is a mistake because repetition sells. The rule of seven states that a customer has to see an offer seven times to buy. Following this principle doesn’t mean you need to send seven different postcards, but two or three won’t hurt, especially when used in conjunction with banners, flyers, ads and digital marketing.


How often do you follow up with your customers after they’ve made purchases? Rewarding customers for their loyalty is a great way to build relationships and earn more sales. Try sending new customers a reward or gift, such as a discount coupon (which you can track), to encourage them to visit again.


To maximize your ROI, you should try to test multiple versions of your marketing materials against each other to see which performs best. Pick small segments of your mailing list to test your different versions on, then send the winning version to your entire list.


Research all you can about your very best customers to develop your ideal customer profile. Use this to reach out to these particular demographics via your mailing lists. Once you have your best customers down, you can create multiple customer profiles for different types of customers for targeting purposes.

Build Customer Relationships

Personal interaction with customers is a great way to establish relationships and encourage long-term customer loyalty. Your marketing can be a natural extension of this. Try sending birthday or anniversary greetings and other relationship-building communications.

To find out more about ways our Brisbane marketing consultants can help to grow your business, contact the team at Little Marketing today.


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