Our small business marketing consultancy in Melbourne explain that Googlebot is the name of Google's search engine. A web crawling software developed by Google, Googlebot allows Google to scan, find, add and index new web pages.

Google sends their crawlers into every area of the web to find these pages and seek out what’s on them.

So how does it work? Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next.

If Googlebot finds changes in the links or broken links, it will make a note of that so the index can be updated. The program determines how often it will crawl pages.

To make sure Googlebot can correctly index your site, you need to check its crawlability. If your site is available to crawlers they come around often.

If Google can’t happily crawl through your site, it can never make it rank up there for you. This is why a professionally created and managed site is vital for the success of your business. You need regularly updated, fresh content and sturdy SEO to ensure the Google crawlers come around regularly.

To find out more about ways in which our small business marketing consultants in Melbourne can help you to up your Google rankings, contact the team at Little Marketing in Melbourne.