Our small business marketing consultants in Perth know that many business owners try to use new media tactics, however when they don’t see the immediate results they were expecting, they get frustrated and wonder what they are doing wrong. This is the same when it comes to the use of hashtags.

Trying to figure out how hashtags work can be rather difficult, however the hashtag is one of the easiest-to-use organisational elements available on social media, acting as a virtual filing system.

Here at Little Marketing, our small business marketing consultants in Perth use specific hashtags on all of our client’s Instagram and Twitter posts. We do this as a way of grouping them with other posts of the same theme, as well as for, let’s be honest, the extra likes that unfailingly accompany heavy hashtag use.

When applying hashtags our small business marketing consultants stick to the following rules:

• Don't string too many words together with a single hashtag.
• If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.
• Don't over-tag a single tweet.
• Use hashtags only on tweets relevant to the topic.

If you need assistance in gaining more exposure for your social media posts, contact our small business marketing consultants in Perth today.