Small business marketing consultants in Perth share 5 secrets to driving epic traffic to your website via influencer marketing
Here our small business marketing consultants in Perth share 5 secrets to driving epic traffic to your website via influencer marketing.
The aim is not to increase clicks, but rather getting the traffic that actually convert.
Here are 5 key influencer marketing points to help you drive consistent traffic to your website:
Content is key
Good influencers can consistently produce high-quality, engaging content that their audience devours. Help your influencers to create fabulous content. Support them and provide the resources they need to communicate your message. A picture is worth a thousand words, so never underestimate the power of good imagery and engaging content.
Provide an irresistible incentive that new visitors and customers cannot ignore, whether that is free shipping, a 2-for-the-price-of-1 promotion, a discount code or a gift voucher. Create a unique offering and ask your influencers to feature it on their platforms to encourage their audience to check it out and make a purchase with the incentivised offering.
By providing an incentive for the influencer, you can potentially produce a huge ROI when it comes to driving traffic that converts. Affiliate marketing is a collaborative arrangement between a business and an influencer, where both benefit from new sales generated from the partnership. The business obviously makes a sale and a new customer (who they can then convert into a lifelong customer), while the influencer receives a commission for attracting the customer.
To find out more about creating a professional marketing strategy for your small business, contact our team of small business marketing consultants in Perth today.