Small business marketing consultants in Melbourne explain why it's great business to support your local community

Sponsorship is often considered the domain of big business, but there are so many wonderful opportunities for small firms that will not break the bank. Small business has the opportunity to create good publicity and create valuable goodwill by sponsoring a local team, event or good cause. 

Our team of small business consultants in Melbourne recommends sponsoring a local sports team, school event or various community initiatives. While the return on investment may not translate directly into dollars, there are so many benefits to be had for the sponsor including brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill.

Our small business marketing company in Melbourne say that sponsorship can generate substantial publicity for a relatively small investment using the strength, funds and audiences of two organisations to build brand awareness.

For example, when a small business sponsors a local sports team, there are excellent networking opportunities to be had at games with opportunities to showcase your products or services at awards nights and functions. Your brand will also achieve visual awareness when printed on team sports kits and signage, building a feel-good factor thanks to its association with a local club.

To find sponsorship opportunities, you need to consider who your target audience is. Remember sponsorship is a long-term relationship. If you need assistance building your marketing plan contact our team of small business marketing consultants in Melbourne today.


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