Small business marketing consultants in Brisbane explain the difference between push and pull marketing
All marketing tactics fall into either a Push or Pull category. Here our small business marketing consulants in Brisbane explain the difference:
Push Marketing refers to a type of advertising that sends communication to the user. Also known as direct response marketing or general advertising, it targets a specific audience with offers etc. prime examples would be direct mail, print and broadcast.
Pull Marketing refers to pulling your customers in. When a customer finds your website or stumbles across an article, they may contact you to find out more...this is pull marketing at work. Our small business marketing consultants explain that the idea is to form a loyal following for the business by actually drawing customers to your products. This is done instead of taking the products to them, through such mediums such as advertising, promotions or word of mouth/referrals.
As a small business owner, it is important to get small business marketing advice so you can make sure that you are on the right track with your marketing strategies.
Contact our experienced small business marketing consultants in Brisbane to find out more.