Brand personality refers to a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate with an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
Brand personality helps a company or organisation shape the way people feel about its product, service or mission. Brand personality is aimed at eliciting an emotional response in a specific consumer segment, with the intention of inciting positive actions.
Customers are more likely to purchase a brand if its personality is similar to their own actual personality.
Here we explain the different types of brand personalities:
Excitement: This is synonymous with a carefree, spirited and youthful attitude.
Sincerity: Oreintated towards family values, a feeling of kindness, and thoughtfulness.
Ruggedness: Rough, tough, outdoorsy and athletic.
Competence: This brand personality is seen as successful, accomplished and influential, highlighted by leadership.
Sophistication: Offers the feel of elegance, prestigious and or pretentiousness.
To find out how to establish your brand personality, contact our team of small business marketing consultants in Brisbane today.