Google Ads (formerly known as Google Adwords), is Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP).
Our small business marketing consultants explain that by using paid search, you can see immediate results. With paid ads, you won't need to wait for your new site to work its way up the rankings "organically".
Basically, our smallGoogle Ads allows you to choose some keywords that a searcher might use on Google, then create an advert that will appear on the SERP (based on those keywords).
Of course, you’re probably not going to be the only company wanting to serve adverts to people who use those particular terms. Rival companies can also bid for the same search term.
For your ad to appear, you will have to bid against other marketers on how much you’re willing to pay Google Ads every time a searcher clicks on your ad. The more you pay per click, the more likely your ad will appear in the search results (which is why paid search is often referred to as PPC, which stands for Pay-Per-Click).
Keep in mind, it's not just the highest bid that is taken into account, there is also something called Ad Rank. This is metric that Google uses to determine the order in which paid search ads are displayed on the SERP. Basically, the ad with the highest Ad Rank will show in the top position of ads. There are also other factors including Quality Score, Ad Rank Thresholds, Search Context and Ad Extensions.
To find out more about the strategies you need to get your business noticed online, contact our team of small business marketing consultants for experts small business marketing advice in Melbourne.