If you’re not seeing a high return on your email marketing campaigns, it’s very possible that you need to change your approach, explains our team of small business marketing consultants in Brisbane.

Segmentation allows you to start sending relevant content to your readers, offering a much greater opening rate to those who are most interested in what you have to offer.

Targeting and personalisation are now a top priority for digital marketers, with targeted campaigns producing much higher results than the old one-size-fits-all approach.

To help get you started, our small business marketing company in Brisbane share ways in which you can segment your email marketing subscriber list:

1. Location - It’s so important to know where your subscribers are located. Fine-tune your targeting by sending emails to those who live in the surrounding area, especially if it relates to a particular event.

2. Industry - If you’re business to business, you will be selling to organisations across many different industries. Knowing the industry your leads work in can add a great level of personalisation. For example, using case studies and content around the industry you email to can help increase response rates.

3. Website stats - Do your customers visit your website on a weekly basis? How often do they log in to their account? By noticing behavioural trends on returning visitors and the specific pages they visit, you can send targeted emails based on this behaviour.

By targeting your market through segmentation, you will help your business grow and keep your customers happy across the board.

For more great marketing tips and advice, contact our team of small business marketing consultants in Brisbane.