Our small business marketing consultants in Perth explain to our clients that email marketing is still an effective tool for many businesses, however it is only effective if you know how to establish and utilise it correctly.
Here are a few tips to get you started with a successful email marketing campaign:
Make it Personal
Research indicates that personalisation increases response rates, boosting customer engagement. You don’t need to go too far, simply using the customers first name in the email will grab their attention.
Create Great Content
Ensure to write targeted and enticing content, without allowing it to be too long. Our Perth small business marketing consultants explain you should get to the point quickly, without rambling.
Include Links
Include multiple links throughout the email to guide the customer through the text. Our small business marketing consultants in Perth advise that there are some particular tactics such as persuasive text that should be incorporated, such as the “What, Why and How” method.
If you require marketing advice for your small business in Perth, contact our team at Little Marketing today.