Small business marketing consultants in Melbourne explain how often a small business should be posting to Facebook

Our small business marketing consultants explain that when it comes to marketing your small business on Facebook, it’s important to consider how often to post, as this can be critical to your Facebook success.

When your followers log in to Facebook, they're getting bombarded with a truck load of content such as stories from friends, advertisements and filtered pages that are filtered. Remember though most people don't spend enough time scrolling through to see them all.

Our small business marketing consultants in Melbourne explain that if you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. Alternately, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.

We have all heard the infamous, “two posts a day” rule for Facebook marketing. The problem with this rule is that if you own a small business with a smaller following, you must decide if you would rather more engagement per post or more clicks to your website.

According to the latest studies, if you have  smaller following, posting twice a day will actually result in about 50% fewer clicks per post.

When it comes to your business Facebook posts, it’s much better to post 1-2 times per week, if you only have a limited number of followers. The key is to make each post count with informative, interesting and professional text and graphics.

To find out how to make the most of your Facebook posts, contact our experts in marketing for small business in Melbourne.


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