Small business marketing consultants in Brisbane explain the best marketing channels for your small business Part 1

Here at Little Marketing our marketing consultants explain that there are more ways than ever to market your small to medium business. However deciding on a marketing method, particularly when you have a reasonably small budget and limited resources, can be difficult.

While social media marketing is generally free, it can be time-consuming; and the same goes for blogging with traditional print advertising, as well as digital advertising, being rather expensive.

So which marketing channels are best for small business? Our small business marketing consultants in Brisbane explain that dozens of small business owners and marketing professionals share the following list of top marketing strategies for SMBs.

1. Blog.  By providing your prospects and clients with informative, non-salesy content that you can house on your blog, promote socially and offer to other networks to supplement their strategy, you and your team can quickly establish yourselves as experts in a desired field. It also positively impacts your SEO by increasing your website’s ability to be found on search engines.

2. Leveraging social media.  Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail. Choose one social media platform that your customers, prospects, and industry leaders engage with the most. Keep your social efforts frequent, but above all, relevant and helpful to your audience.

3. Create a Facebook business page: As one of the most important marketing tools for any business to use, consumers spend up to one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans' comments.

Be sure to tune in next week when our small business marketing consultants in Brisbane share more of the marketing channels you should be utilising for your small business.


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