Our small business marketing consultants in Perth know that there are many dated websites out there that not only look and perform poorly, but their lack of effective “call-to-action” greatly reduces customer conversions.
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action."
There must also be a button or link that you place with this text which drives prospective customers to become leads when they complete an action on your landing page. Hence, call-to-action buttons should be clearly highlighted on every landing page of your website.
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
Be sure to tune into our blog next week as our small business marketing company in Perth share four tips for creating a successful call-to-action strategy for your website.