Expert consultants in marketing for small business Perth explain the importance of Call-To-Action on your website
Our small business marketing consultants in Perth know that there are many dated websites out there that not only look and perform poorly, but their lack of effective “call-to-action” greatly reduces customer conversions.
A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a "call" to take an "action."
There must also be a button or link that you place with this text which drives prospective customers to become leads when they complete an action on your landing page. Hence, call-to-action buttons should be clearly highlighted on every landing page of your website.
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
Be sure to tune into our blog next week as our small business marketing company in Perth share four tips for creating a successful call-to-action strategy for your website.