As our small business marketing consultants in Melbourne know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

Here our experts from Little Marketing, small business marketing consultancy in Melbourne have a few tips to help you increase your social media traffic:

Add more visual content: People want visual content to help make sure their purchasing decisions are valid. When customers are able to view a product video or demo, they are 85% more likely to make a buying decision right there and then, when compared to reading a text review.

Make your content easy to share: Every marketer or business owner by now should know the importance of being mobile friendly. Living in a mobile age means your content has to be easy to read, but more importantly, simple to share. Share buttons on mobile devices are critical to driving social media traffic. 

Track your content: You may have established a social media page that is attracting huge traffic however you need to continue to track which content is rating the highest. Make sure that all of your social media content is performing equally and make alterations where necessary.

Keep Your Audience Engaged: Keeping your audience engaged is one of the most important aspects of successfully managing a social media account. Don’t go crazy with self-promotion as this doesn’t work.  With 1 in 3 people going to competitors when ignored on social media, you have a duty to provide the best customer experience, which could be as simple as replying back to customer questions or concerns.

Contact our team of small business marketing consultants in Melbourne today to find out ways in which we can help your small business grow.