Small business marketing company in Brisbane with strategies to include in your International Women's Day marketing campaign
With March 8th being International Women’s Day, our small business marketing consultants thought it fitting to offer some ideas to help you launch a marketing campaign for International Women’s Day:
International Women's Day focuses on issues such as gender equality and women’s empowerment. Thousands of organisations the world over associate themselves with International Women’s Day by organising contests and events. It’s the perfect way to show appreciation for female employees and customers!
Our small business marketing comapny recommend that our clients associate their brand with a local cause, which is a sure-fire way to show their true support. By sponsoring a social awareness campaign that targets women, for example, spreading awareness of campains that relate particularly to women increases your goodwill by associating your brand with these campaigns.
Make sure you use social media by highlighting women employees. You could for example launch a photography campaign to highlight the women employees in your office. Take creative pictures of female staff members and showcase the roles they play in your organisation. Sharing these pics will help to highlight your company as a friendly place for women to work and where equality matters.
Another great way to get noticed is to launch an email marketing campaign by sending out emails that celebrate International Women’s Day. Showcase how important International Women’s Day is to your business and include any offers or events lined up for this day. Pople are much more likely to respond positively to your informative emails over an aggressive sales pitch.
If you need assistance with creative marketing ideas for your company, contact our team of small business marketing consultants in Brisbane today.