Our small business-marketing consultants in Brisbane explain that location-based Marketing is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business.
So how does it work? Location-based alerts are delivered to smartphones via and text message. These alerts may include information about a local business's deal of the day or they might include a purchasing incentive, such as a discount coupon code.
Our small business-marketing consultants see this as a great opportunity for businesses to capture the end-user’s attention, turning them from a potential client to an instant customer.
"Geo-fencing" is the software feature used for Location-based Marketing. This technology is triggered to send alerts when a device crosses a pre-defined geographic boundary.
Location-based Marketing requires the end user to opt-in, which takes place when the end user downloads an app, responding "ok" to the app's request to use the device's current location.
The goal of LMS, as with any mobile marketing initiative, is to capture the end user's attention and turn them into a customer. With that said, companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards.
Our small business marketing consultants in Brisbane say that location-based advertising is a great way to bridge the gap between online and physical customer experiences, helping to promote impulse purchases.
To find out more about ways in which our small business marketing consultants can help you, contact our team of professionals today.