Little Marketing, small business marketing agency Brisbane continue with tips on how to run your small Business Instagram Account

In our last article, we discussed some of the basics of starting up Instagram for your small business and here we look a little more indepth at ways in which you should run this social media medium to benefit your small business:

Always Respond to Comments - Followers love it when you respond to their comments. Make a point to check in several times a week and reply. Give it a go to follow people back so that you can connect with them on other social sites.

Crowdsource Your Images - Your stream doesn’t just have to be of photos you took; a great way to engage followers is to encourage them to upload pics your stream as well. You can use this as a contest and reward the best image, or simply showcase your fans using your product.

Communicate Your Brand – Unlike twitter, Instagram makes it easier to express your brand. It’s all about visual impact!  Your stream can go beyond product photos to really tell your company’s story.

Measure Your Likes – You will better understand your audience if you look at which images people are clicking that little heart button on. This can not only help you decide what kinds of images you want to post in the future, but it can also help you do a little market research for your products. For example, you can post two pictures of a product in two different colors, then ask which one fans like. The one with more likes is the one you should produce.

Be Consistent - Just like with any social media site, consistency is key. Get into a regular cadence of posting pictures so you stay in front of your audience and they know when to expect new content from you.

Instagram is certainly one of the most popular social media plaforms out there at the moment. If you utilise it's features correctly, with a bit of patience you are sure to reap the rewards.

If you need assistance with marketing your business through Instagram or any other social media channels, contact our team of professional marketing consultants in Brisbane today.


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