Here at Little Marketing, our small business marketing consultants in Perth explain that effective introductory business letter should make a good impression with a potential customer.

This letter should engage the interest of your potential customer, launching a conversation, rather than a lecture.

Here our small business marketing consultants in Brisbane have a few tips to help:

• Open with a sentence that grabs interest and establishes a reason to keep reading.
• Introduce yourself in terms that matter to the person to whom you’re writing. If you can, refer to a previous meeting or mutual acquaintance.
• Explain your offering by conveying benefits that the prospect can count on, rather than simply reciting a list of the features involved.
• Limit the length of your letter to a single page.
• Make a clear point.  Tell the person that you’ll be calling next week. Maybe you want to set an appointment. Or maybe you want to announce a good deal.
• Proof read the letter for accuracy, double-checking that you’ve spelled the recipient’s name and address perfectly.
• Sign your letter. A personally worded letter with an original signature on good stationery can make a great impression.

For professional marketing advice in Brisbane, contact our team of small business marketing consultants today.