People tend to think about the theoretical applications of marketing and how it affects the customer’s perception, but never really take into consideration how other factors such as colour and psychology play a role. That is why our small business marketing consultants in Sydney will talk about colour in marketing.
Here are 3 simple tips that relate to colour and how you can use it, which can help with your small business marketing:
• Never underestimate the importance of the colour elements that are portrayed throughout your business, did you know that 93% of customers look at the visual appearance before purchasing? Or that 60-90% of consumers make a decision within the first 90 seconds purely based off of aesthetics
• Be sure to colour brand your logo and positioning, you want to use colours that represent your business as a whole. You would use blue for a company who is trying to come across as being confident, use green to promote a healthy living store or red to provoke hunger
• Always use the right colour contrast and colours that complement your primary colour so that you can prevoke the right types of emotions
If you are still a little confused, be sure to contact our small business marketing consultant and check out some of the work we have done for our other clients.