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Small business marketing consultants Brisbane explain why you shouldn't rely on social media for direct sales

We all know that when it comes to successfully communicating your brand, social media is an essential component.  

Our small business marketing consultants Brisbane know that your business social media channels are the frontline of your business, giving you the daily opportunity to make the best first impression that you can.

However, it’s also important to remember social media is a way to build your online community and you should not completely rely on it as market place. It’s much better to use your social media channels for communication as shoving your products in peoples faces and constantly telling them to buy, buy, buy isn’t actually going to do you any favours. 

Realistically, your social media channels should be used to 'directly' sell your products less that 10% of the time as there are much more effective sales and marketing tools out there. Business social media platforms should be primarily used for communication, not necessarily sales. 

Our small business consultants, Brisbane know that that social media ‘assists’ conversions by helping people engage with your brand. Sure they may take days or weeks to make a purchase but if they trust in what you tell them, they will return.

If you need help with your social media strategy, contact Little Marketing, small business marketing consultants Brisbane.