Everyone wants their site to be number one, or at least as close to. But you won’t get there, or anywhere near the top if your Search Engine Optimisation ranking isn’t up to scratch.
Firstly, publish relevant content. This is the number one driver of your search engine ranking. Identify a key phrase for each page and repeat this phrase several times throughout the page. Each phrase should be relevant to a search that one of your potential customers would type into their search engine, including your target area, such as “fish and chips Cronulla”.
Next, (and this is one that our small business marketing consultants know too well) don’t forget to update your content regularly. Search engines love content and regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page.
Lastly, a professionally designed website is highly recommended. We can assure you that top ranking sites are all designed by professionals. You need to have a professionally designed website so that all of your relevant links are created, your meta-tags are covered and your metadata is correctly populated, ensuring the very best chance of a high ranking.
For more marketing advice, contact Little Marketing, small business marketing consultants Melbourne.