Small business marketing consultant in Sydney on the difference between the push and pull marketing strategy
For us to define the difference between these strategies, we need to know what both of these marketing methods actually mean.
The "push" promotional strategy involves taking the product directly to the customer, ensuring that the customer is aware of your brand at the point of purchase. While a "pull" strategy involves motivating customers to seek out your brand in an active process.
The primary difference between push and pull marketing lies in how consumers are approached and the following are some examples:
Push Marketing; is marketing in its simplest form. You are simply saying, "here is my product". You provide your customers with the desire to purchase your products through store signage, point of sale and visual merchandising displays just to name a few.
Pull Marketing; it takes more time than push marketing and also requires you to have in depth knowledge of your business and it's particular target market. The idea is to form a loyal following for the business by actually drawing customers to your products instead of taking the products to them such as through advertising, promotions or word of mouth/referrals.
As a small business owner, it is important to get small business marketing advice so you can make sure that you are on the right track.
Contact our experienced small business marketing consultants in Sydney today.