Differences between sales and marketing by the small business marketing consultant in Sydney
Sales and marketing are commonly misunderstood as being the same function in a business. Both functions are closed linked and the end goal is to increase revenue. But there are huge differences in what a marketing company and a sales company does.
Marketing is the foundation to sales. A marketing company establishes a branding guideline for the small business, making it look professional online (for example, online directories, search engine optimisation, website) and offline (business cards and print materials). Then the sales team will utilise these marketing elements to contact the potential clients for sales.
If your small business is specifically look for sales leads, the right place to seek for help is a sales company. If you need, for instance, advice on your small business branding, you should go to a marketing company.
Based in Sydney, Brisbane and Melbourne, we have about a decade of experience working with small business clients, from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!