Believe it or not, there are over 400 million Instagram users searching, liking, and commenting on photos each and every month. Unfortunately, if you’re like most business owners, you are probably still trying to figure out how to take advantage of this massive market so below, our small business marketing consultants Brisbane have three tips to help you increase your customer interaction.

Be consistant; remembering that Instagram needs regular daily attention. Plan to post a new photo at least 4 times a week so that you are actually training your audience on what to expect from you.

Use hashtags; because users find photos and companies they want to interact with by searching hashtags. Think about the particular hashtags that make sense for your product or service and include them in the comments section below your photo.

Search by location; as many small businesses serve a local market, it is certainly beneficial to like and comment on photos that were taken nearby. This can be done through “places” and then clicking on “near current location” so that all the photos taken near your current location show up.

Using Instagram and other social media as a marketing tool is a must for any business these days and our experienced team of small business marketing consultants Brisbane can help you to effectively build a social media marketing strategy for your business.