Potential customers are all over social media, regardless of your industry. Our small business marketing consultants come across may clients who believe that their business may be too “niche” for social media, however with 52% of adults using at least 2 social media sites each and every day, there is no doubt that they have many potential customers out there searching for their service or product.

With recent studies showing that social media has a 100% higher lead-to-close rate than outbound marketing, a higher number of social media followers tends to improve trust and credibility in your brand. Therefore by simply building your social media audience, you can improve conversion rates on your existing traffic.

Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Sure, not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

Our small business marketing consultants explain that even if your click-through rates are low, the sheer number of opportunities you have on social media is too significant to ignore. 

If you need assistance with your social media marketing strategy, contact our experienced team of small business marketing consultants, Melbourne.