Small business marketing consultants Brisbane explain why you need to keep on top of your social media content marketing strategy
Consumer demand for new, better content is still on the rise. People want more specific information, more interesting material, and they want the latest and greatest content delivered to them on a consistent basis with many businesses and large companies utilising social media platforms to real customers in.
Social media platforms are no longer seen as fads with the likes of Facebook, Twitter and Instagram taking up a significant part of a consumers’ daily online routine. Lets not also forget the up and coming new players in the social media race who are starting to mark out their own territory. If you are aiming toward future growth for your business, it is essential to keep up to date and ahead of your competition with your content marketing strategy.
According to recent surveys, over 80% of marketers are planning to either increase their on-site content marketing budgets or at the very least keep them the same with an even higher percentage of general online marketing budgets with a similar trend. This just goes to show that the industry is undergoing a high level of growth, with businesses big and small seeing strong returns from their content investments. If your business provides up to date, valuable content, there will always be people who want to view it.
Although much of the content for social media is visual, such as graphics and live stream video, its vital to remember that content supported by social media platforms is constantly diversifying. It’s of the utmost importance that you are continuously updating your content strategy, showing consumers that not only are you an expert in your field, but that your business is at the forefront of its industry.
Contact our small business marketing consultants Brisbane to find out more about how we can help you to implement a successful social media content strategy.