Do you look at every single pamplets in your mailbox? Chances are no. We receive some many flyers everyday and it has became a habit to just dump whatever that has to do with advertising into the bin. So the key here is to be creative!
Paper mails are not the only way. Do you know that there is a list of items that you can just mail normally like letters? You can mail a slipper a message in a bottle. Yes, it will cost you more, but it’s not about the quantity, it’s the quality that matters. Just send to a smaller group of people and you can get your message across effectively.
You can consider including something useful for your customers in the mail. For example, a pen with your business information, that pen will most likely remain in the house be it used or not.
You need to learn about your customers and communicate with them accordingly. Understand their buying behaviour and personalise marketing content that is relevant to them. When something is relevant, you are more likely to pay attention to.
MailLift transcribes your typed out message into a handwritten letter and sent to your customers. It allows you to do mass mail customization efficiently. Also, use a stamp to make the letter look more personalised. Customers can tell if a letter is mass mailed or not, because mass mailed letters look like they are from a machine not a person.
If you are looking for a marketing consultant for small business in Sydney, contact Little Marketing now for immediate help. With years of experience in our team, we are certain that we can help your business reach the next level.