Many more small businesses in Australia are recognising the importance of social media in part of marketing efforts. Facebook, Twitter, Instagram, Snapchat, and other social media sites are or has taken over a huge part of our life. If you are still thinking that social media isn’t important, here is a statistic for you:

Instagram might not be as easy as Facebook but it has the highest rates of brand engagement that offers 58 times more engagement per follower than Facebook.

However, do bear in mind that not all small businesses are suitable for every social media platform out there. You have to know where your target audiences are and be there.

The most common way to increase your brand awareness on social media platforms is to use influencers. What are influencers? They are people who have large followership bases and are able to influence their followers to buy a certain product.

To put it simpler, influencers are bloggers, models and famous instagrammers. They can be seen as representatives of your brand and provide credibility through their endorsements.

Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!