Small business marketing consultant in Melbourne on how to grow your email database
Having an email database is something more than having followers on social media. Email address is more personal and it means that you send marketing materials straight to their mailboxes. Good email marketing builds relationships with your customers and helps increase sales. Here are a few tips on how grow your email database:
Step one to grow a tree is to have good soil, thus choose a good software for your email newsletters. There are a few good programs such as MailChimp that manages your mailing list, offers templates and statistics tracking.
To grow your email list, you need to provide opportunities for people to sign up for it. Make it easy for people to sign up and they will. Does your website have a signup option? Have a call-to-action or a one liner to convince people why they should signup.
Provide customers with incentives to further encourage people to join your email list. The most common type of incentive on e-commerce stores would be “sign up for 15% off your first purchase”. You get best of both worlds, sales and email addresses. Also, provide customers who signed up with exclusive content.
Develop a plan around your newsletter campaign. How frequently are you going to email them? Be realistic about how often your customers want to hear from you like how much you want to hear from other businesses. Every email that you are going to send out to them has to have value to them.
Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!