Small business marketing consultants Melbourne on why small business should sponsor a local cause

Small business has the opportunity to create good publicity and create valuable goodwill by sponsoring a local team, event or good cause. Sure sponsorship is often considered the domain of big business, but there are so many wonderful opportunities for small firms that will not break the bank.

Our team of small business consultants recommend sponsoring a local sports team, art exhibition, school project or even such things as recycling initiatives. While the return on investment may not translate directly into dollars, there are so many benefits to be had for the sponsor including brand awareness, showcasing opportunities, customer loyalty, lead generation and goodwill.

Sponsorship can generate substantial publicity for a relatively small investment using the strength, funds and audiences of two organisations to develop your product and build your brand awareness.

For example, when a small business sponsors a local sports team, there are excellent networking opportunities to be had at games with opportunities to showcase your products or services at awards nights and functions. Your brand will also achieve visual awareness when printed on team sports kit and build a feel-good factor thanks to it’s association with a local club.

To find sponsorship opportunities, you need to consider who your target audience is. Consider what you want to achieve. If you want to build brand awareness, you need to look for opportunities to display your logo, or if you are launching a new product, find opportunities to showcase your wares.

Remember sponsorship is a long-term relationship and if you need assistance building your marketing plan contact our team of small business marketing consultants in Melbourne today.


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