NEWS

Small business marketing consultant in Sydney - advertising that don’t cost you big bucks

Generally small businesses are tighter on their marketing budgets as compared to large multinational companies, but there a handful of cost-effective advertising that are suitable for small marketing budgets. Read on to find out more.

Search engine advertising is relatively affordable for small businesses, but if you are really on a tight budget, try Bing and Yahoo. Bing and Yahoo, competitors of Google, are offering lower rates for per click ads. Facebook advertising is simple and easy to use. It allows you to target specific audiences that is relevant to your business. Other than that, you can set a daily budget as low as $5. There is no commitment, feel free to stop advertising anytime. I

f you are looking at other social media platforms, try Twitter, LinkedIn and/or Instagram advertising too. Every business has its own unique set of audiences. Audiences of other business might be heavy Instagram users, but not yours. The key is to invest your budget at the right place to reach the right audiences.

Get exposure by writing monthly articles to online publications such as allbusiness.com, flying solo or dynamic business. They usually welcome regular contributors as long as the content is interesting and relevant. At the end of every article, there is usually a link to your online bio where you can include your business website link.

Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!