NEWS

Small business marketing consultant in Melbourne on tips to get more new businesses


What you are already doing might work or not, but here are a few tips that we would like to share with you on how to generate more sales.

Often, when customers said that they want to refer you to someone, what are the chances you are really being referred to? Referrals are good sales and marketing tools, but are you doing it the right way? If customer wants to refer you to another, help that person manage this process. Get the customer to call the other party and recommend you on a basis of why the referral would be interested in working with you. Other than that, get the customer to tell the other party that you will call him or her directly. Don't wait for the call, you want that business, you should be calling.

The best way to sell something is to sell in the perspective of the buyer. People are turned off by sales-y talks these days and also it does not sound credible. Instead, sell with the customers’ words. Ask your existing customers about the products and services that you sold to them and learn how your products impacted their lives. Then, use their “language” to sell to new customers. Tweak your website text copy to speak to customers.

Another tip is to keep a spreadsheet of how customers find you. When a customer rings your business up, ask them then record it down. When you review the recordings, you will know which are the platforms you should focus on. For instance, customers are finding you on Google, so you need to keep up or put in more effort to push up your rankings.

Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!