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Small business marketing consultant in Sydney - marketing tools that don’t burn your pocket

Apart from creating free social media accounts, there are much more complimentary or super low-cost marketing tools that small businesses in Sydney should utilise. On a tight marketing budget, this is for you, read on!

Online directories

Being online does not mean that you are focusing on local market; instead, being on online directories specifically in where you operate definitely is. There are easily 10 online directories in Australia that every small business owners can list their businesses on, for instance, yellow pages, white pages, hotfrog and yelp. It is rare for someone to pick up the thick yellow pages book to search for businesses anymore, so time to shift to the online versions! Remember to keep all your listings consistent.

Google analytics

Have a website, but not tracking? You should, and make use of the free Google analytics! This useful tool shows you the number of visits, how long do visitors spent at your site and much more. What to do a bit more with Google? Sign up for Google Alerts to stalk your competitors and “alert” you with major events.

Article contributions

Content marketing is the trend. Tap on popular content websites such as flyingsolo by contributing articles to them to get your name out. High chances that the people who reads your content are your potential customers.

Testimonials

This marketing tool is definitely free – testimonials. Get your customers to write you a few. You can get them to post in on your Facebook wall, or you can load them on your website. Testimonial is a great tool to increase your credibility.

 

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