Followed by our post about internet trends a few days back, here are more to look out for.
In today’s society, we are relying heavily on the internet and that have a lot more implications for marketing. If you go on Instagram and search for “#selfie”, guess what is the number of times people use that hashtag? 205,058,507 posts. So just go to a tourist attraction in Melbourne, stand there and look around you. How many people are taking selfies?
To put this trend in numbers, about 44% of the smartphone owners use their phone camera daily and close to 80% take photos for their social media accounts.
User-generated reviews from users is another upcoming trend that we all should not overlook. According to statistics, the number of reviews on Yelp and Airbnb went up to 140% over last year. Consumers care a lot more about what others think about a brand or a product than what the business got to say about itself.
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