Small business marketing consultant in Melbourne on branding tips
Branding is an art. If you do it right, customers will love you. If you are trying too hard, they are going to “roll their eyes” at you and leave. To get customers to talk about your brand, you need to be a “humanised brand”. Human touch, sense and vibe are important.
Generally, we all like to laugh at something funny, so why can’t a brand be humanised that way? There are times when we are serious, there are times when we want to have fun. A lot of small businesses are afraid of using humour to promote their brands, just in case they offend any of their consumers. Just know where to draw the line and do not use offensive humour like mocking at another gender, tell a funny story instead.
Technology made our lives easier, but at the same time, we are losing human touches as well. One good thing that small businesses generally does better than large companies is phone calls. You get to talk to a human when you call up a small business as opposed to a machine asking you to press a whole lot of numbers. Same for online interactions, post status like a person. When replying a comment from a customer, sign off with a person’s name to make it something personal.
Speak to audiences as though they are your friends, don’t use jargons or complicated terms that turn them off.
Another tip for small business owners would be blending in-store experiences with online ones. For instance, getting customers to like your business page at the counter to receive 10% off their total bill or posting your products with a code on social media platforms so that when customers visit in-store, they can instantly find the coded products.
Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!