Small business marketing consultant in Sydney on social media trends that you should know
According to a study conducted by The McCarthy Group, over 80% of millennials do not really trust advertisements. They are in favour of information source that are not actively focused on selling message.
80% is a large figure, what does that mean to small business owners? It is likely to imply that consumers are not hearing your commercials and reading your billboards. The next question is then - where do they look up for information? Social media is the platform they turn to for research as well as engagement with brands.
Here are a few social media trends that small business owners in Sydney should know in order to actually speak to consumers and not throw money into the drain.
We could not emphasise any further on how important mobile devices are to every small business. Do you know that more than 30% of all web traffic came from mobile devices? Besides that, over 1.6 billion social accounts are accessed by mobile devices. With faster internet, this trend is only going to move upwards. So start planning your mobile marketing game now.
Video content is popular than ever. Look at Vine, Instagram and Snapchat, these visual focus social networks are all about videos. In a single minute, there will be 300 hours of video uploaded on YouTube. And it is predicted by 2019, 80% of all consumer internet traffic will be video content related. Maybe in a few years, you will no longer read a blog post, you will probably be watching one. Video is important, so include it into your small business marketing plan.
Last but not least, customer service has shifted into the social space. According to Eptica, just in this year alone, about 41% of the businesses on social media platforms have successfully responded to their customers. The number will only continue increasing as consumers are active online.
Based in Sydney and Melbourne, Little Marketing has about a decade of experiences working with small business clients from diversified backgrounds and needs. Contact us soon for any marketing help for your small business!