One of the most important considerations before developing a marketing plan is to know and understand your target market. Read on to find out more about Generation Z before you market to them.

Who is in the “Generation Z” category?

They are consumers aged from 13 to 18 years. Generation Z are more connected that any generations. In a survey, approximately 50% of Gen Z stated that they are connected for more than 10 hours each day. Internet and social media allow news to spread faster than ever, imagine with the “very-connected” Gen Z how fast can news spread now?

How to market to Generation Z?

Don’t just sell your product; ‘desire’ is what you need to sell. They are consumers that will stick with your business if you can create meaningful impacts in their social space. Your product should be marketed as a medium to drive an aspiration. ‘Honesty is the best policy’ applies for Gen Z. Don’t try to lie as they will find out the truth and hunt you down on social media. Never do a sales pitch stunt to communicate to them because you are just turning them off.

Do not hesitate to contact Little Marketing – your small business marketing consultant based in Sydney and Melbourne, for help soon!