Small business marketing consultant in Melbourne - B2B marketing trends that all you should know

Business-to-business (B2B) marketing is not just about talking to customers in person, calling them up and networking. It has now gone digital like business-to-consumer (B2C) marketing. If you are still using the older ways of communication without incorporating the new ones, you will lose out. Read on for Little Marketing’s piece of advice on B2B marketing trends!

The most important starting point of your digital B2B marketing strategy is of course having a website. B2B customers also conduct their online research about your business before buying from you. A quality website will be able to communicate your products and services to them, provide information and answer their enquires so as to get them interested. Another word of advice, do generate content on a regular basis to provide useful information for your B2B customers.

Search engine optimisation (SEO) is one of the most important areas that you should be spending on this year. It is crucial to place more emphasis on improving your organic search results, as customers are likely to click the higher-ranking ones.

Blogs are common content materials to help with SEO, but there are other contents like case studies as well as white papers and even videos! Start diversifying your online content to engage your customers.

Social media should definitely be part of your digital B2B marketing strategy. LinkedIn is definitely the most popular platform but more and more companies are also focusing on Twitter as well as YouTube.

According to a report by Regalix, it found that over 80% of B2B business owners are planning to increase their digital marketing budget this year and spend less on print materials. So what are you waiting for? B2B small business owners, time to step up your game!

Are you a small business owners looking for some marketing help? Contact us soon!


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