Are you a digital app start up or you have a good presence on social media? Here is some advice from us, Little Marketing, the marketing consultancy in Sydney.

Don't send too many push notifications, especially if there's no reciprocation. This includes push notifications on the app or a message or post notification on social media.

How many is too many, you ask? It depends on where the notification comes from. A news app can easily get by with about ten notifications a day, whereas a shopping app may be out of line with anything more than one notification every couple of days.

However, you simply have to trust your gut sometimes. What do you think is annoying to you? People may have the same idea as you do. If you are still unsure, feel free to contact Little Marketing, the small business marketing consultant in Sydney, for your small business marketing advice.