One of the most important things small business owners need to know before even starting a business is the target market. Target market is a key factor in making crucial decisions like the packaging, marketing, price and quantity etc.
First of all, who is your target market? For example, teenagers, but this is not a good answer. You have to be as specific as possible. Therefore, your answer should be: female teenagers who live in Sydney with typical school lifestyle and likes to play sport.
You need to know their lifestyles in terms of martial status, social media activeness. The more you know the better you can “connect” with them. Finding out places that they like to go will provide you with precise information of where to place outdoor advertisements to reach them, for instance.
Research on the problems they face, and how your product or service will be beneficial for them. With that, surround the marketing message that caters to their needs.
These information may be challenging to collect but marketing consultancy firms are able to help you with it. Little Marketing is made up of passionate marketers who have vast experiences in working with different clients and playing a part in contributing to their small businesses in Sydney. We are looking forward to work with you soon.